Toby Keith’s Net Worth in 2024: How the Country Singer Made Money Before His Passing

Country singer Toby Keith, who was affectionately known for his patriotic anthem “Made in America,” amassed an impressive fortune throughout his career. Sadly, Keith passed away at the age of 62 on February 5, 2024, leaving behind a substantial net worth.

What Was Toby Keith’s Net Worth?

According to, the singer of “Red Solo Cup” had a net worth of $400 million.

Despite his immense wealth, the country star had humble beginnings. He grew up in Oklahoma and Arkansas and started his career by working in the oil fields after graduating from high school. Although he had always harbored a passion for music, it wasn’t until he reached the age of 20 that he began playing in a band.

After losing his job in 1982, Toby experienced success as a musician locally. He started performing at various bars in Oklahoma and Texas. However, it wasn’t until the early 1990s that he made the decision to move to Nashville and fully commit to a career in country music.

How Did Toby Keith Make His Money?

Toby was on the verge of giving up his singing career, making a promise to explore other job opportunities if he didn’t secure a record deal before turning 30. Fortunately, he managed to sign a contract just in time, and in 1993, he released his debut single, titled “Should’ve Been a Cowboy.”

Toby’s success continued to soar after his song reached the top spot on the country music charts. He consistently released one hit after another, including popular tracks like “Beer for My Horses,” “Courtesy of the Red White and Blue,” and “How Do You Like Me Now?,” among many others. Over the course of his remarkable career, he unveiled a total of 19 studio albums. His most recent album, featuring new music, was released in 2021.

Toby not only earned income through his music career and touring, but he also ventured into the restaurant industry with his own chain called I Love This Bar and Grill. The first establishment was established in Las Vegas back in 2004, and Toby went on to open several other locations over time. Moreover, the Oklahoma-born artist displayed his shrewd business acumen when he invested $400,000 to acquire a 10 percent stake in Big Machine Records in 2004. This move proved to be a lucrative one, as the label later signed the immensely successful Taylor Swift.

In 2007, Toby embarked on a highly successful business endeavor by launching his Wild Shot mezcal liquor. It is estimated that his alcohol brand generated an impressive annual income of $60 million to $100 million.

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How Did Toby Keith Die?

Toby passed away following a courageous fight against stomach cancer. In the autumn of 2021, he received the diagnosis but chose to keep his illness hidden from his fans for several months. It wasn’t until June 2022 that he decided to share the news, having already commenced his treatment of chemotherapy and radiation.

In 2023, Toby’s condition appeared to be improving, and he expressed optimism about his recovery, describing it as a “positive trend.” He concluded the year with three successful shows in Las Vegas. Unfortunately, tragedy struck just weeks later when he passed away.

“Toby Keith, surrounded by his family, peacefully passed away on February 5th,” stated his official Instagram account. “He faced his battle with grace and courage. During this time, we kindly request that you respect the privacy of his family.”

Was Toby Keith Married?

Toby and his wife, Tricia Lucus, had been happily married for almost four decades before his passing in March 1984.

Toby had been married to his wife, Tricia Lucus

Toby and Tricia were blessed with three children and four grandchildren. Their firstborn, Shelley, came into the world in 1980 from Tricia’s previous relationship. After marrying her mother, Toby officially adopted her. Five years later, their second daughter, Krystal, arrived. Like her father, Krystal has a passion for singing. Completing their family, Toby and Tricia welcomed their son, Stelen, in 1987.

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